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Coca-Cola Nails?

OPI has partnered with the beverage brand.

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By: Jamie Matusow

Editor-in-Chief

OPI Products, a Coty subsidiary, is partnering with the largest beverage company – The Coca-Cola Company.

Several of the company’s most iconic brands, including Coca-Cola, Diet Coke, Coke Zero, Cherry Coke, Vanilla Coke, Sprite and Fanta – will be the inspiration for a line of OPI limited edition nail lacquers that will launch internationally in June 2014.

“We’re excited to partner with OPI, a preeminent nail polish brand with global reach and influence among our core target teen audience,” said Kate Dwyer, group director, Worldwide Licensing, The Coca-Cola Company.

Dwyer continued, “Coca-Cola has a long history of collaborations with beauty and lifestyle brands to further connect with consumers and tastemakers in a way that is meaningful and relevant for them.”

OPI’s co-founder and executive vice president, Suzi Weiss-Fischmann, commented:

“As the global leader in the professional nail industry, OPI is thrilled to partner with the world’s top beverage company, The Coca-Cola Company. These two iconic brands truly deliver happiness in a bottle – whether it’s a refreshing, invigorating sip of Coke or a set of fingers and toes perfectly polished with OPI nail lacquer.”

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